Saturday, July 16, 2011

Wirklich? Really?: White? Or Whiter?


There are some things that are weird about living in an ethnohomogenous culture, or at least a nation that sees itself as ethnohomogenous, despite all evidence to the contrary.
This is from a German women's magazine and if you could read the small print on the right hand side of the page (don't bother trying because my camera doesn't have the resolution), you would see that this photo series is demonstrating makeup techniques on two skin tones.  The girl on the left is for all the ladies with light skin.   The girl on the right has the dark skin.  Which is crazy, because girl number two is barely showing a tan.
I'm not saying that when a North American magazine shows a blonde, a Latina and an African-American girl as the three "looks" of the Americas, they're really doing much better by the in-betweens and the little-bit-of-fusion girls. And a quick look at Elle Canada's Beauty section likewise shows a lot of pale faces.  It's just that white or whiter is definitely, undeniably, absolutely not an accurate representation of what Germany looks like today, and it's pretty disheartening that anyone would think it's okay to not even provide the barest minimum of glossy-magazine lip service to Germany's diversity.
Image from Für Sie

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