Let's put aside the fact that this snack company is named "Funny-frisch" - Funny Fresh - yet another example of branding in English without consulting an English speaker (or a German-English dictionary). Let's also set aside the fact that their other top seller is peanut-flavoured cheezies. I think the best way to address their failings is to call bullshit on this so-called "Ungarisch" or Hungarian flavour.
First of all, it is a dead ringer for BBQ flavoured potato chips. I find that slightly unsettling. What are the common threads between Hungarian cuisine and soul food? The ingredients give away the answer: liquid smoke flavouring. I get why you would add the artificially recreated flavour of having burnt the crap out of your meal to simulate barbecue, but Hungarian goulash? Either this is some kind of commentary on Hungarian cooking in general, or somebody in product development had dinner with a particularly spiteful Hungarian grandmother.
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